OTTAWA – The number of homes sold in September climbed for the second month in a row after a slowdown earlier this year that was led by a cooling in the Toronto market.Canadian Real Estate Association said Friday sales through its Multiple Listing Service in September were up 2.1 per cent compared with the previous month. The increase followed a 1.3 per cent increase in August.TD Bank senior economist Michael Dolega said unlike the gain in August, that was driven by Toronto, the increase for September was more widespread.But he noted rising interest rates and coming regulatory changes, including a potential new stress test for borrowers with uninsured mortgages, could impinge on the housing market.“Having said that, after some near-term weakness, likely to last into mid-2018, activity should begin to rebound thereafter given the fundamentally supported demand related to strong job growth and strengthening wage dynamics,” Dolega wrote in a note to clients.Home sales in Canada had been slowing this year following changes by the Ontario government aimed at cooling the Toronto market. CREA noted that sales in September were down almost 12 per cent from the record set in March before Ontario announced its housing plan.Also weighing on the real estate market has been rising mortgage rates.The Bank of Canada has raised its key interest rate target twice this year, driving the big bank prime rates and the cost of variable-rate mortgages higher. The cost of new fixed-rate mortgages have also risen as yields on the bond market have also risen.Meanwhile, the Office of the Superintendent of Financial Institutions is finalizing new lending guidelines. Among the changes being considered is a requirement that homebuyers who do not require mortgage insurance still have to show they can make their payments if interest rates rise.CREA noted that while the September sales results were encouraging, it is too early to tell if it is start of a longer-term trend.“Further tightening of federal regulations aimed at cooling housing markets in Toronto and Vancouver risks creating collateral damage in markets elsewhere in Canada,” CREA chief economist Gregory Klump said.The increase in sales in September was led by gains in Greater Vancouver and Vancouver Island, the Greater Toronto Area, London and St. Thomas, Ont., and Barrie, Ont.Compared with a year ago, sales in September were down 11 per cent as the number of homes sold were down in close to three-quarters of all local markets.The national average price for homes sold in September was just over $487,000, up 2.8 per cent from a year ago. Excluding Greater Vancouver and Greater Toronto, the average price was just over $374,500.
FORT ST. JOHN, B.C. – Police are investigating after 25 vehicles had their tires slashed on Saturday night.Staff Sergeant Steve Perret with the Fort St. John RCMP said that vehicles in the vicinity of 86 Street between 96 Avenue and 85 Avenue had their tires slashed between Saturday evening and Sunday morning. “The Fort St. John RCMP is continuing their investigation into this senseless act of vandalism,” said S/Sgt. Perret.If you have information about this incident, contact the RCMP at 250-787-8100. You can also remain anonymous, call Crimestoppers at 1-800-222-8477.
“They gave us a pretty clear direction to proceed with the optimized three-lane. They gave us a little bit of permission to explore some slight variations to that.”According to Barrs, the optimized three-lane concept will feature two travel lanes with one turning lane in the middle of the street. In the winter, the turning lane will serve as a storage space for snow.The Optimized Three-Lane Concept. Photo by Scott BrooksBarrs says this concept will accommodate the traffic volume that travels on 100 Street in a narrower cross-section.The concept does not include designated bike lanes but will feature wide sidewalks.The Project Team has divided 100 Street into five precincts which will then determine the characteristics throughout each block in the downtown core. For more information, you can visit letstalk.fortstjohn.ca. FORT ST. JOHN, B.C. – The City of Fort St. John held the third public session of the 100 Street Design Charrette on Thursday at the North Peace Cultural Centre.Earlier in the day, the Project Team presented the Alternative Concepts to City Council for direction before choosing a Preferred Concept.MODUS Planning Professional Planner, Rob Barrs, says Council directed the Team to proceed with the Optimized Three-Lane Concept, adding that Council gave them some permission to explore variations within the concept. The construction of each precinct will gradually be completed in phases, starting at 96 Avenue and eventually finishing at 105 Avenue.The Precincts include:The South Gate WayThe Green WayThe Heart (100 and 100)High StreetThe North GatewayOn Friday, Barrs says there will be no public sessions as the Team will be taking that time to produce the Final Plan based on the Preferred Concept.The Final Plan will then be presented to the public on Saturday, June 15, from 1:00 p.m. to 3:00 p.m. at the North Peace Cultural Centre.
The New York Times on Wednesday published an op-ed with the headline “Don’t Let Statistics Ruin Baseball.” Some of the baseball nuts at FiveThirtyEight staff couldn’t contain themselves after reading it. Here’s an edited transcript of our Slack conversation.cwick: This is the kind of thing that gets our attention around here. A sample of the op-ed: “Thanks to ‘Moneyball’ and stats-driven fantasy leagues, advanced statistics have changed how fans think about the game. On the whole that’s a positive trend — but not when the numbers begin to eclipse a more nuanced appreciation of baseball.” Nate, you created FiveThirtyEight for all sorts of reasons, but surely it has no more sacred duty than to respond to this piece. What’s a sabermetrician to think about this op-ed?natesilver: One litmus test for any writer: Does he know his subject? Steve Kettmann might know a lot about baseball, but he doesn’t know very much about baseball statistics. For instance, he describes how wins above replacement compares a player against “some hypothetical median player, the ‘replacement.’” Actually, it compares him against a replacement-level player, who is way worse than the median major leaguer.He doesn’t describe fielding independent pitching (FIP) correctly. Its goal is not to provide a “broader measure of a pitcher’s performance than the traditional E.R.A.” Rather, it’s to measure how effective a pitcher is independent of his defense (fielding) — as its name implies!On the other hand, he favorably cites “a previously obscure statistic: batting average against relievers.” That statistic hasn’t become much less obscure — it’s not something that we stat geeks are talking about very much. And that’s because we know it’s probably just random noise. Batting average is noisy enough, let alone when you cut the sample size by two-thirds.The point being, the better advanced statistics are all about deepening our understanding of how the game is played. If a pitcher has a 2.85 ERA, is he really good — or is it the defense behind him? That’s what FIP can tell us (although there are better ways now to account for the impact of positional defense).By contrast, when statistics were cited in, say, the 1980s or 1990s, they were mostly just trivial crap. “Claudell Washington is 6-for-25 on cloudy days against left-handed relief pitchers with runners in scoring position.” Shit like that. Totally useless and distracting. And there were dozens of them on every broadcast.carl: Nate’s response shows how these debates are always about which numbers people arbitrarily approve and which ones they don’t. You can’t have baseball without numbers. How would you count strikes, outs, runs and wins?cwick: Right, there have always been stats in the game because the game is such a structured one. Baseball happens in discrete steps. There’s an action and there’s an outcome. Pitcher throws, it’s either a ball, a strike, a foul, a hit, or an out. (Or some other possibility I’ve overlooked.) That creates stats that are robust and complete. Stats can’t help but bubble up and out of those.benm: As I understand it, he is all for statistical advancement of baseball to enhance understanding of the game and quality of competition and other more utility-based purposes, he just objects to the obsession with statistics from an aesthetic perspective. He compares it to listening to a symphony: There’s nothing wrong with understanding how the tuba works or how many clarinets you need, but when you’re there in the audience, you should just let the music wash over you and appreciate it.I find watching baseball tedious in part because I feel like nothing I’m seeing in front of me matters — and I can trace this back to when I was young and learned the factoid that the difference between a good hitter and a bad hitter was “one hit a week.” So if I had a more robust appreciation of the non-statistical aesthetic quality of baseball, it might make it easier to enjoy a game.But the other way it cuts is that, without statistics, I probably wouldn’t be interested in baseball at all. Like many people, my fandom started out with baseball cards. Fast-forward 30 years, and while I’m not as nutty about the game as some of my colleagues, I still take time to follow the fascinating statistical developments in the league, and can appreciate Mike Trout or Billy Beane’s greatness in a way that has something of an aesthetic aspect for me.carl: Like with so many of these pieces, the headline and opening are more radical than the author seems to really be. For example, this is pretty hard to argue with, unless you’re a straw man: “There is a risk that numbers become an end in themselves, and arcane stats proliferate. A good rule of thumb is that the more a stat relies on abstraction, the less likely it’s going to be consistently useful to a wide audience.”rarthur: I agree with @carl. These pieces always boil down to, “This is the exact, right, perfect amount of numeric detail that should be permitted in the game.” And it’s never clear why we should have stopped at batting average/RBIs/saves, as opposed to moving on to more accurate and more descriptive statistics.carl: The related point is that the stats that seem “traditional” (to use his word) just have to do with familiarity, not how arcane they are. The definitions of saves — which itself seemed radical to some when it was introduced — RBIs and pitcher wins are arcane and arbitrary.cwick: @carl, I hear you, but I think there are some passages in here that are pernicious in their misinterpretation of sabermetrics. “When it comes to watching a matchup of, say, the Mets pitcher Matt Harvey and Giancarlo Stanton of the Miami Marlins, statistical analysis is about as helpful in deepening an appreciation of the human drama unfolding before us as it would be for a Pavarotti aria.” PITCHf/x data and Stanton’s BABIP have a ton to tell us about that matchupcarl: @cwick, that’s only pernicious if we assume that statistical analysis can’t help us appreciate an aria. The jury is out on that. Where’s opera’s Bill James?cwick: @carl that’s a story for you!ollie: You’ve all nailed the statistical points. I’d like to mention something else. Kettmann seems very concerned with our attention spans. Let’s take his analogy of music, and going to the symphony to hear Mahler’s Ninth. I need to pay attention. To clear my mind. How would I enjoy it otherwise? But if I knew that disease plagued Mahler’s mother and 13 siblings, or that he had an abusive father, or that he was obsessed with death, and that the last line of that symphony’s score reads “ersterbend” — German for “dying away” — I’m going to appreciate the piece of music more, not less. This echoes how I feel watching Anthony Rizzo bat knowing that he had an OPS+ of 163 against lefties last year, or whatever. Statistics are a complement, not a substitute.rarthur: Right, @ollie. Above and beyond that, I would never presume to tell a music theorist that it was incorrect to be thinking about notes and scales while listening to an aria. You can enjoy it the way you want to. If you prefer not to know the statistical underpinnings of baseball, no one is forcing you to learn them.natesilver: @rarthur: Actually the music theorists are pretty damned interesting when you corner them at a party!carl: @ollie and @rarthur — totally agree. His implication is that quantitative context is less valuable — less artistic, less charming — than qualitative context. That’s personal taste.cwick: Well, Kettmann’s point is that it’s becoming increasingly difficult not to pay attention to the stats, @rarthur. Which I sympathize with — I’m the words guy at a numbers site! But his argument comes across as a Luddite’s. “The art of hitting a baseball starts with emptying the mind. As Jonathan Fader, a psychologist who works with Mets players, told me: ‘Essentially, what we’re trying to do in sports psychology is helping people to not think.’ Fans and writers need to adopt a similar attitude.”natesilver: Some of this is just plain old anti-intellectualism. Us nerds want to understand how the world works. Statistics are one way to do that, but not the only one. @carl, you’ll remember when we were at the US Open last year and I was constantly peppering you with tennis questions. Some of them were stats-y questions and some weren’t. I just wanted to learn more about tennis. I’m curious about the world, both as a “fan” and as a journalist.carl: Yeah, @natesilver, I think we nerds are fine with people who don’t want to understand the sport or opera or whatever they’re watching. They should be fine with those who do. We can all sit side by side and enjoy the game. Except for those terrible tweeting/texting/Googling press-box reporters.ollie: Or the guy on his phone at the symphony, @carl.carl: @ollie probably checking operareference.com.carl: Which is available. We should buy it before Sean Forman does.cwick: opera-reference.com, obvs. (God, that might be the nerdiest joke I’ve ever made.)carl: Also available.benm: I know that a musician may appreciate Bach in a way that I can’t. But I think the visceral experience is still very immediate for them, so I don’t think that would be inconsistent with Kettman’s argument. I presume that in his ideal world, we all understand these stats but don’t let them be the main thing we appreciate when watching. They should be more like butter or MSG than like steak or fish.natesilver: @carl: I’m totally fine with the dude who just goes to the game with his friends and drinks about 5 beers and cheers when the home team hits a home run. Sometimes that’s me! I’m NOT fine with journalists who are incurious about the world, however.david: I think Ben hit on something important. This argument — and I can understand both sides — reflects opposing approaches to life. Some people appreciate these events — whether Mahler, Springsteen, or baseball — at the purely sensual, aesthetic level, and don’t see any need for their cerebral cortex to interfere in that appreciation. Others need to find deeper patterns and hidden movement in everything they see, and those patterns are usually there to be found. Each approach is legitimate, but the two sides will never really understand each other.rarthur: I would challenge the idea that the two sides can’t understand each other. At its best, baseball (or perhaps sports more generally) bridges the gap and allows you to experience both a statistics-driven and purely aesthetic enjoyment. In the World Series Game 7 last year, as Madison Bumgarner pitched inning after inning, I was simultaneously trying to calculate whether it was a good idea to bring him back out and also just enjoying how awesome, how calm, how controlled he was. And I was thinking about him pitching up in the zone, and about how Sal Perez was tired and injured, and everything all at once.natesilver: On one level, I agree with Kettmann about the aesthetics of actually going to a sporting event. Some of the scoreboards — like the new Jumbotron at Wrigley — are overkill. They rarely abide by good principles of information design, which usually means clean, somewhat minimalist presentations that fit naturally into their environments.carl: My ideal world would not be one in which I or Kettman or anyone else decides how we should appreciate baseball, music or anything else. I think in our current, suboptimal world, there are plenty of ways for him and for like-minded fans to avoid the statistical distractions he dislikes — apparently, according to @natesilver, by avoiding Wrigley.natesilver: @carl: It’s really about distractions in general, and not statistical distractions. I like going to soccer games because it’s a very clean experience. At the World Cup at Maracanã in Rio, there weren’t a lot of statistics. But there also weren’t a lot of distracting PA announcements, or cheap gimmicks, or anything else.So give me a clean experience at the ballpark — I really don’t need to see Bumgarner’s FIP on the center field scoreboard. But also give me a fast Wi-Fi connection in case I’m in “curious nerd” mode and have something I want to look up.cwick: @natesilver’s prescription for baseball’s future: Wi-Fi in stadiums Bonus Podcast: Nate Silver Talks with Steve KettmannAudio Playerhttps://fivethirtyeight.com/wp-content/uploads/2015/04/natesilver_stevekettmann.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume.This conversation will also air in this week’s episode of “Hot Takedown” — FiveThirtyEight’s new sports podcast. We reached out to Steve Kettmann for a response to our conversation. It’s below:Thanks for seeking me out and asking me to offer a response. I see far more common ground between the view I articulated in the piece and your arguments than I might have expected. For example, I loved the discussion of how knowing more about Mahler only adds to the experience of listening to the music — but I’d point out that usually you read the program (and the biography) before the lights go down and the music starts. My piece does not argue against having statistical analysis in mind during the watching of a game; it argues against not even bothering to watch the game, because the action on the field is considered irrelevant. Benm states directly he finds “watching baseball tedious in part because I feel like nothing I’m seeing in front of me matters.” Wow! We can all enjoy baseball, even with differing perspectives on how best to understand it, but anyone who says they find watching events on the field to be “tedious” to me does not really love baseball, they love the playground of numbers the game provides. Are the players just numbers to you? That’s seriously what you’d like people to believe? I don’t buy it. My reference to Jonathan Fader and the mental side of baseball is characterized as anti-intellectual, because I talk about the importance of “not thinking.” It does not bother me if the esteemed crew responding to my op-ed has other areas of interest than the question of how baseball players do what they do, but in fact the mental side of performance is the big uncovered story in baseball and in sports. More and more teams, in all sports, are hiring mental-strength coaches and counselors. Ignore all of this, if you like, but others might find it thought-provoking.Nate Silver accuses me of being “incurious about the world” for daring to question how much is too much. I was an Oakland A’s beat writer for the San Francisco Chronicle from 1994 to 1998 and had a front-row seat to watch the unfolding relationship between the young Billy Beane and his mentor, Sandy Alderson, who introduced Beane to Bill James and Eric Walker and advanced statistical analysis. I’ve spent four years researching that period for my book “Baseball Maverick,” published this week by Grove Atlantic.My argument in the Times is in part based on a distillation of what Alderson himself would say. Alderson believes that the human side matters; that you learn from close study of advanced statistics, but you also tune into human elements. Talking today with Jonah Keri for his podcast, Alderson observed “most analysts believe the intangibles are subsumed in the numbers. But I’m not sure that’s the case.”Look, we’re all media savvy here and understand writers write articles, editors write headlines. I think, as I observed, that the application of advanced statistical analysis to baseball is a boon to the game, and is providing tremendous energy that is shaping the way the game is played — and the way the game is understood. Where I part ways with some of you is simply in whether it’s worth watching the games themselves: I was lucky enough to spend a summer at the New Yorker working with the great Roger Angell, and I will always be a fan of his close observation of the details of a baseball game. I’m saying: Can’t we have it all? Love stats, but don’t forget also to love the quirky little details of a baseball game as it develops in real time. Editor’s Note: For the record, all of us (except maybe benm) enjoy watching baseball.
Upon the conclusion of Monday night’s NCAA men’s basketball championship game – and as an aside, thank you, Louisville, for beating Michigan – many of my fellow Buckeyes immediately flipped their internal switches to the next sport on the docket – football. In Columbus, it seems we only have three seasons: football, March Madness and spring football, and despite Ohio State men’s basketball coach Thad Matta’s best efforts, the March Madness season is usually grouped together with winter football conditioning anyway. Such is life at a university that doubles as a football powerhouse. Be honest. I know what you were doing last night. You were sitting there, watching “One Shining Moment” put a nice little bow on the basketball season while you planned your road trip to Cincinnati for this weekend’s spring football game at Paul Brown Stadium. But stop. Stop it right now. Put Urban Meyer on the backburner for – gasp – two weeks. That’s it. I understand football is awesome. I love football. I love football more than my unborn future children, who will undoubtedly be twins and will undoubtedly be named Scarlett and Grayson. I’m not telling you to forget about football. I’m not telling you to bail on the Spring Game. But I am asking you, the OSU student who is probably wearing some article of OSU-branded clothing right now as you read this, to expand your taste palette a tad. Show that Buckeye loyalty exists outside the gates of Ohio Stadium and the Schottenstein Center. Challenge yourself to use these last two weeks of school and go watch a so-called “minor” sport here at OSU. Some of you, myself included, only have two more weeks left on this campus as a student. Use it wisely. Go see student-athletes who work just as hard as our football and basketball players but who receive a fraction of the glory and recognition. Take a few hours and watch senior attacker Logan Schuss and the No. 13 men’s lacrosse team in action at Jesse Owens Memorial Stadium. Come see the No. 5 ranked men’s tennis team, led by coach Ty Tucker, play a home match. Odds are you’ll see them win, because they haven’t lost at home in a decade. Yes, a decade. Take a trip to Buckeye Field and watch sophomore pitcher Alex DiDomenico dominate some hapless batter for the softball team. Come to Bill Davis Stadium and see redshirt senior pitcher Brad Goldberg do the same for the baseball team. Support the men’s and women’s golf and track teams. Show up for women’s tennis and rowing. Men’s volleyball, too. They’re all Buckeyes. They all deserve attention. You consider yourself a big Buckeye fan, right? Prove it. OSU doesn’t just play football and basketball. Come watch some of your fellow students do what they love. Come support some athletes who compete every bit as hard as junior quarterback Braxton Miller and junior guard Aaron Craft. There are 36 different varsity teams on this campus, and they all call themselves Buckeyes. Let them know this university’s fandom runs deeper than football and basketball. They deserve it.
Antonio Valencia may likely leave Manchester United at the end of the season and is already negotiating with Inter Milan, according to reports in Italy.The approach towards the 33-year-old right-back had already been mentioned in Italy.Reports from Football Italia claims that talks over personal terms have already begun.Valencia will be a free agent when his contract at Old Trafford expires in June and he intends to walk away after 10 years at the club.Lukaku backed to beat Ronaldo in Serie A scoring charts Andrew Smyth – September 14, 2019 Former Inter Milan star Andy van der Meyde is confident Romelu Lukaku will outscore Cristiano Ronaldo in this season’s Serie A.The Ecuador international joined the Red Devils from Wigan in 2009 as a winger, but has transformed into an effective right-back.Although Manchester United do have an option to extend the contract by 12 months, it does not look as if they’re going to use it.Inter Milan are currently fighting for a place in the Champions League in the Serie A and may still qualify via the Europa League if they get their hands on the trophy.
Related Items:#legalizemarijuanaintheBahamas, #magneticmedianews Facebook Twitter Google+LinkedInPinterestWhatsApp Facebook Twitter Google+LinkedInPinterestWhatsApp#Bahamas, January 18, 2018 – Nassau – The conversation on the legalization and decriminalization of marijuana took an official form when a recent town hall meeting hosted by a CARICOM Commission sought to find out how Bahamians feel on the hot button issue. Professor Rose Marie Bell Antoine, explained that the meetings were happening in all CARICOM member states and would result in a report for the heads of government meeting in July.Perspectives were varied and included issues related to addiction, negative health reactions, positive health benefits, so called irrational treatment of users by the justice system, de-escalation of gang related crime and the potential for agri-business – all linked to marijuana. Here are just a few comments by various persons who attended the town hall meeting.“I hate the fact that people smoke cigarettes which are filled with over 500 chemicals but yet I cannot smoke a plant.”“With sound regulation there are lots of opportunities, it all depends on how the government and the private sector involve say how this should go forward.”“If they legalize it guess what, I don’t have to buy it from anybody, I have a bottle full of seeds now. What am I going to spend $5.00 for a joint for when I can grow myself a whole plant.”“It turns criminals out of our own sons, we’re turning criminals out of our own sons.”“Legalization ends the violence, what did Portugal do, Portugal legalized, the violence stopped ”“It destroys families, I don’t know if any of you have had any relatives that have been addicted.”The comments were chronicled by the panel and will be merged with other perspectives on the controversial issue, which continues to grab headlines in The Bahamas.#MagneticMediaNews#legalizemarijuanaintheBahamas
Kylian Mbappe believes he has already become a leader at Paris Saint-Germain after his impressive second-half cameo inspired them to a 2-0 win over MarseillePSG manager Thomas Tuchel benched Mbappe along with Adrien Rabiot from Sunday’s Le Classique for disciplinary reasons after arriving late for the pre-game team talk.However, with the scoreline goalless, Tuchel substituted Eric Maxim Choupo-Moting for Mbappe in the 62nd-minute and the youngster responded emphatically.It took just three minutes for Mbappe to score the opener for PSG before he later assisted Julian Draxler’s injury-time goal to seal a 2-0 win.Now the 19-year-old admits he feels like a leader for a team that wants to down in history.“The team needed this win,” Mbappe told Canal+.Opinion: Neymar will earn respect back from the PSG fans Tomás Pavel Ibarra Meda – September 14, 2019 After completing his incredible return to Parc des Princes, we predict that Neymar will earn the respect back from PSG supporters.The situation between Neymar…“A great team relies on its leaders and they have to make a difference at key moments. I think I can take on that role and I did.“We have to continue on the right path. Marseille showed they have a team that plays with the ball. They had several sequences of play where we were in trouble, so all credit to them.“But we were able to be effective and we leave with the win. We are competitors. We want to go down in history. We mustn’t disregard any match.”Mbappe has now scored 12 goals and added four assists in 10 appearances across all competitions this season.PSG have also now won all eleven of their opening Ligue 1 fixtures this term, which hasn’t been accomplished in any of Europe’s top five leagues since Tottenham in 1960.
Limited details known at this time- updates will be posted as they are made available. Currently the Division of Forestry has taken over control of the fire . According to Dobson they suspected cause of the fire was lightening. CES Fire Marshal Brooke Dobson: “Call came in as a smoke investigation. Units arrived on scene at 5:52. They confirmed it wasn’t threatening any structures and/or road system. The fire is stated to have been in the wetlands area so there isn’t much of a concern. All our units cleared at 6:08 except C2.” Facebook0TwitterEmailPrintFriendly分享Central Emergency Services and the Division of Forestry are on the scene of a fire out at MP 71 of the Sterling Highway, near Watson Lake.
Kintzer, who says she’s wanted to change the company’s name since she took over in April 2014, jumped on the opportunity to expand the project into a full rebranding. From there, Starfish developed the new logo and redesigned the corporate website. As content publishers jockey for the attention of advertisers and investors, the last thing they want to do is explain how their corporate branding relates to their asset portfolio. That’s why, after 93 years, Reader’s Digest Association is announcing today that it’s changing its name to Trusted Media Brands Inc. The new name gives equal weight to the company’s full suite of brands, which expanded dramatically when RDA bought Reiman Publications for $760 million back in 2002. Chief among those brands was Taste of Home. “The name should have changed when Reader’s Digest bought Reiman,” says Kintzer. “At that point it became a very broad-based portfolio. I look at this as a long overdue change.” The full digital platform attracts 53 million monthly uniques, says the company, and in the last couple of years TMBI has built out an online education platform, called EnrichU, that spans its Taste of Home, Family Handyman and Reader’s Digest brands. “I look at this as the fact that we have all these brands and we’re always in the position of having to explain ourselves,” says Trusted Media Brands CEO Bonnie Kintzer. “That’s not the position you want to be in.” RDA hired creative agency Starfish, which was originally hired to work on an advertising positioning project. During that process, Starfish came up with six building-block terms to describe a common theme that ran through all of RDA’s products (uplifting, enduring, wholesome, trusted, empowering, amplified engagement). “It shows that we are a modern, current company with many brands, and what really runs through our brands is trust,” says Kintzer. “Our customers are trusting us to give them a recipe, health advice and craft ideas. Part of the genesis of this really started before the name change. How do you go to market to position the company with advertisers? What’s the common thread?”