By Andrew WilliamsThe branded coffee chain sector is predicted to grow by a whopping £1 billion over the next decade, with the market showing few signs of reaching saturation point, according to industry analyst Allegra Strategies.Growth over the past year has exceeded expert forecasts, while London, previously considered a saturated market, grew by almost 10% year-on-year.”The growth in the branded coffee chain market is stronger than at any time I have seen in the last decade, because coffee has become such a mass-market phenomenon,” said analyst Jeffrey Young, who was previewing figures from Allegra Strategies’ 2008 report into coffee chains at Caffè Culture.The faster-than-anticipated pace of coffee shop openings over the last year has seen the total branded market grow to 3,400 outlets in the UK. Turnover is predicted to exceed £1.5bn this year and “conservative estimates” forecast the £2.5bn mark being broken by 2017.Allegra’s study splits the chains into “coffee-focused” and “food-focused” categories. The coffee- focused side, including Costa, Starbucks and Caffè Nero, has grown the number of outlets by nearly 15% in the last year. These trends are likely to continue amid favourable conditions on the high street, he predicted.”There are opportunities for independents, but chains are dominating the prime footfall sites,” said Young. “Those that are thinking medium- to long-term are taking the opportunities, despite the credit crunch.”l Caffè Culture report, pgs 14-15—-=== In Short ===== Baker still under offer ==Administrators for Tindale & Stanton are still locked in negotiations with potential purchasers. A spokeswoman for PricewaterhouseCoopers said it was still in discussions with “several interested parties” about the Durham-based baker. PWC is expected to make an announcement early next week.== Photocake online ==Greencore Cakes and Desserts is trialling a new photocake website, in partnership with Sainsbury’s. The website – [http://www.designyourcake.co.uk] – allows consumers to create their own cake design, combining images with personal photographs. Consumers purchase the cake in-store and can then create an edible design transfer online, which is sent to them in the post.== UBUK’s TV spend ==United Biscuits UK is investing £1.2m in an advertising campaign for the Go ahead! brand. The TV ad will hit our screens over the summer months. It will run from 2 June to 22 August and will focus on its Yoghurt Breaks range.== Fox’s grows up ==Fox’s has launched a range of biscuits aimed at the indulgence end of the market. Whipped Creams have been designed to fill the gap in the grown-up biscuit market. Available from June, the shortcake biscuits will be filled with cream and either Sinfully Strawberry Conserve or Lustfully Lemon Curd.== Peter’s football freebie ==Peter’s Food Service gave away free pies to hungry fans on the day of Cardiff City’s FA Cup final clash on 24 May. Over 1,000 pies were given out at Ninian Park as fans boarded buses for Wembley. Technical director David Jackson said: “As a Welsh-based bakery, we wanted to celebrate Cardiff’s achievement in the FA Cup.”
“It has been a meteoric rise for him this season,” added Allen. “It has been a case of perseverance, he has worked really hard. I have known him since he walked in the door at Spurs and saw the fantastic attitude he has towards improving. “Spurs have got the dividends of that, there are a number of people at the club who need a lot of credit and for his attitude to get to where he has got to today. “He deserves it, he has had a fantastic season and I’m sure he has a big career ahead of him. Every challenge that is put in front of him he has faced them and come through them. “He had some loan periods that didn’t go as well as he would have liked and had injuries to deal with as well – but they have been the making of him.” Press Association Clive Allen believes Tottenham striker Harry Kane faces a difficult season next year having established himself as a top marksman in the Premier League – but has backed him to continue his goalscoring feats. But heading into next season the Tottenham academy graduate will not be helped by the element of surprise and is very much a known quantity to opposing team – but Allen feels Kane possesses enough quality to still make an impact. “I think that is always the question that people are going to ask,” he told Press Association Sport when asked if Kane can replicate his form next year. “Obviously, the knowledge that clubs and certainly managers and coaches will have of Harry this season means he will be the man they try to stop next year so it will be a difficult one for him. “With the attitude and application he has shown he is a man who will score goals for the rest of his career and I’m sure he is now physically and mentally strong to deal with that. “You have seen him come into the England squad and he dealt with that – there was a furore about him coming in because of the form he was in domestically and rightly so. “He deserved his chance and when he has been given them he has taken them, he has had a brief taste of England and will want more – that will be the driving force in the future.” Allen, who spent four years at White Hart Lane, scoring 49 goals in the 1986-87 season and picking up the main PFA Player of the Year trophy was part of the coaching set-up at Tottenham when Kane first joined the club’s academy. He believes the application shown by the 21-year-old as he moved through the ranks has enabled him to establish himself in the first-team at White Hart Lane. The 30-goal forward was crowned PFA Young Player of the Year on Sunday evening after becoming an integral part of the Spurs set-up and scoring 79 seconds into his England debut. Kane did not score in the league until November but has been in scintillating form since, drawing the spotlight onto his ability to take chances when they fall his way.